Roarke Barrett Debuts in “New Riviera” – VMC’s First Menswear Series

Virtual fashion is no longer just for women — and Roarke Barrett is here to prove it. In our first dedicated menswear editorial, New Riviera, Roarke embodies understated luxury across a cinematic series set on the coast of southern France.

Styled in tailored linen, vintage watches, and classic silhouettes, the shoot captures a modern masculine energy — sophisticated, confident, and effortlessly elite.

“We created Roarke as a counterpoint to the typical virtual male archetype. He’s not just a face — he’s a full brand,” explains VMC’s art director.

Roarke is now booking for fashion, fragrance, and lifestyle partnerships. Download the full lookbook or pitch your campaign through our contact form.