Case Study: Chloe Rae x NUDEFORMA Digital-Only Launch That Sold Out in 48 Hours

In a recent collaboration with emerging bodywear brand NUDEFORM, our virtual model Chloe Rae fronted a fully digital campaign for the label’s spring capsule drop. The results? A 37% increase in Instagram engagement, and a complete sell-out within 48 hours of launch.

The campaign focused on minimalist visuals, ultra-clean composition, and Chloe’s signature bold confidence. With no physical samples, Chloe modeled the pieces across a cinematic suite of stills and short-form reels — entirely AI-generated, zero photoshoots required.

“This collaboration proved that you can launch a fashion line with zero inventory, zero logistics, and still create emotional resonance,” said the NUDEFORM founder.

Chloe Rae is now available for digital try-ons, ecomm stills, and motion content. Explore her portfolio or request a brand deck via the VMC contact page.